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 Smart. Creative.
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What we do
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| With offices in Boise, Los Angeles and Portland our team brings a very diverse background to our clients' marketing problems. We don't work in silos, nor do we draw lines between our internal teams, clients or strategic partners. We work under the concept that we are one team, working together for the greater good of our clients' business objectives. We believe in collaborative planning and execution. We work with our clients' internal marketing and IT teams, existing advertising and PR partners, and corporate management to define opportunities for growth, enhance demand generation, and evaluate reporting to continuously improve ROI. Online Marketing Planning Our experience originates from a corporate marketing and brand development perspective. Overlay that with a strong understanding of online media opportunities, social networking, search engine marketing and optimization, content planning, and a team of seasoned technology planners, designers and developers. We are a comprehensive online marketing partner that will help you plan and manage your online environment. Analytics and Reporting We focus on the data that matters most to your business. Your web site should connect with all your business goals, something most web sites simply don’t do. When consulting with your team on web analytics and program reporting, we'll help you develop goals that can be measured, reported and improved (we refer to them as key performance indicators or KPI's). Every business spends money on advertising and marketing. The smart ones know which ads work, which keywords drive conversions, what pages provide the most value, and how to use analytics intelligence evaluate ROI and increase business. Traditional, Search Engine and Social Media We focus on a holistic approach to online online media. This includes traditional online advertising, search engine marketing, social networks, and third party site sponsorships and content planning. Online media isn't a media buyers job, a social marketers job, or a PR specialists job. All of those specialties need to work together to develop a unified online media plan, which is part of the overall content and communications strategy. Website Design and Development Usability, W3C and 508 compliant HTML, search engine optimization, Key Performance Indicators (KPIs), and budget are things our design and development teams understand. We develop websites that have a strong business purpose. It is more than application development and design. We push for sound strategic site planning with clear business objectives and KPIs. |
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