search engine marketing, search marketing that includes; ppc - pay per click advertising, seo - search engine optimization
c308 Marketing
Smart. Creative.
Search Engine Marketing
The search marketplace consists of 10-15 billion searches each month on the major search engines.* Search Engine Optimization and Pay-Per-Click advertising are both essential components of the content strategy. Both SEO and PPC have their own value, but the combination of both produce exponential results.

To evolve and grow online opportunities through search engine marketing we combine strategic consultation—that defines KPIs for awareness, consideration, purchase, and loyalty objectives—sound keyword research, and strategic PPC planning. We create transparency in this process by adding a solid analytics and reporting plan to define client ROI.

* comScore U.S. Search Engine Rankings
Search Topics:
channel marketing, social networking, web design, development, content planning, search engine marketing, web analysis, online community, online media, usability testing, strategic planning, W3C and 508 compliant HTML, analytics and reporting

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