COMMUNITY CHEST IS GREATER THAN CHANCE

When it comes to the Idaho Lottery, someone, somewhere is always winning – players, retailers, and Idaho’s public schools and buildings.  Just thinking about it gives us that “Wooh!” feeling.

CATEGORY
web
CLIENT
Idaho Lottery
Brand Assets

 

01. FIRST IMPRESSIONS

The Idaho Lottery website homepage is more than just many, many pretty faces. The new design incorporates much of the old website (circa 2009), but matures their online presence with smart UX, sophisticated interactive elements, and a strict adherence to the Idaho Lottery brand.

Lottery administrators can choose from a retinue of fonts, textures, colors, and behaviors to customize each of the 4 homepage sliders. The use of SVG files (rather than JPG or PNG) allow for drastically lower overhead when loading the page — without compromising vector quality. Desktop or mobile, Idaho Lottery banner images render immediately in brilliant HD.

 

 

We're Analytics Junkies

 

02. GAINS

 

For avid players, the addition of a Check Numbers tab might be the most convenient consequence of this website overhaul. Bringing this functionality to the landing page — above the fold — allows users to check their numbers for any/all draw games without clicking deeper into the site or needing to navigate between various pages. Clever use of javascript allows a powerhouse of API data and robust UI scaffolding to be to be hidden in plain sight.

Best of all (and in keeping with the architecture of the entire site), there are no dead ends. Users can check as many numbers and past drawings as they wish by clicking through to the unique game page of any respective draw game.

 

 

We're Analytics Junkies

 

03. JAW DROP(S)

 

To add dimension to each Scratch Game profile, our developers implemented javascript that allows users to “click and scratch” each image. Every Draw, Scratch, InstaPlay, Tabs, and Raffle game lists rules, odds, ticket prices, and top prizes. A significant portion of that information is dynamically updated as more tickets are sold, winners are discovered, and prize pots swell.

The loading screen and 404 landing page were created with respect and admiration for the iconic Idaho Lottery wide-mouth caricatures. Their inclusion provides an irrepressible charm and cheer to the site.




04. VICTORS & SPOILS

To leverage the tremendous amount of data generated regarding winners of the Idaho Lottery, c308 evolved a handful of lenses for guests to view and utilize that information.

Find the luckiest retailers in your city. Look up the biggest jackpots to ever hit Idaho. Scroll through images and details of recent winners. Any way you want it, that’s the way we display it.