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Online Community
Basic customer segmenation is defined as customers with similar attributes that are self-referencing. Communities are simply a forum for those self-referencing segments. Your community strategy may be establishing a position within an existing social community like Facebook or Myspace, or developing a new community of self-referencing customers such as a channel partner portal. Our online tools matched with our knowledge of leveragable technologies and 3rd party communication tools bring the client/customer conversation online. User conferences and product demos can be extended to larger audiences through the development of a strong community. |
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